{"id":990,"date":"2022-11-14T10:54:17","date_gmt":"2022-11-14T09:54:17","guid":{"rendered":"https:\/\/cerfonet.wpcomstaging.com\/?p=990"},"modified":"2022-11-14T10:54:17","modified_gmt":"2022-11-14T09:54:17","slug":"consumidores-apoyan-economia-circular","status":"publish","type":"post","link":"https:\/\/cerfo.net\/index.php\/2022\/11\/14\/consumidores-apoyan-economia-circular\/","title":{"rendered":"Los consumidores apoyan la econom\u00eda circular"},"content":{"rendered":"\n<p class=\" eplus-wrapper\">El estudio de la plataforma&nbsp;<a href=\"https:\/\/www.capterra.es\/\" target=\"_blank\" rel=\"noreferrer noopener\">Capterra<\/a>, de opiniones de software empresarial, ha obtenido como principal conclusi\u00f3n que los consumidores apoyan la econom\u00eda circular. Tras encuestas a m\u00e1s de mil adultos entre 18 y 75 a\u00f1os de edad, se ha constatado que, de ellos, un 69% &nbsp;dejar\u00eda de comprar productos si descubriera que una empresa no est\u00e1 comprometida con la econom\u00eda circular.<\/p>\n\n\n\n<p class=\" eplus-wrapper\">Esto es una buena noticia para el avance de la econom\u00eda circular que, seg\u00fan estimaciones de la Uni\u00f3n Europea, \u00abadem\u00e1s de mitigar las consecuencias del cambio clim\u00e1tico, estimular\u00eda la competitividad, la innovaci\u00f3n, el crecimiento econ\u00f3mico y el empleo; y podr\u00eda suponer un 0,5 % del crecimiento adicional del Producto Interior Bruto\u00bb. As\u00ed lo recoge un art\u00edculo de&nbsp;<a href=\"https:\/\/efeverde.com\/consumidores-economia-circular-marcas\/\">EFE: Verde<\/a>.<\/p>\n\n\n\n<p class=\" eplus-wrapper\">Por otra parte, \u00abel 72% de las personas encuestadas no cree que las empresas est\u00e9n invirtiendo lo suficiente y la gran mayor\u00eda (90%) exige m\u00e1s informaci\u00f3n y transparencia sobre los esfuerzos de las marcas\u00bb. Estos datos exponen la preocupaci\u00f3n social por una inversi\u00f3n real y la concienciaci\u00f3n de la ciudadan\u00eda sobre el papel de las empresas en este modelo econ\u00f3mico.<\/p>\n\n\n\n<h2 class=\"eplus-wrapper wp-block-heading\">Los consumidores apoyan la econom\u00eda circular pero desconf\u00edan de las marcas<\/h2>\n\n\n\n<p class=\" eplus-wrapper\">Adem\u00e1s, 38% de las personas encuestadas no se cree el discurso de una empresa cuando esta afirma esforzarse por incorporar a su modus operandi pr\u00e1cticas sostenibles. Por su lado, un 41% juzga que las empresas invierten en econom\u00eda circular con fines publicitarios, en un af\u00e1n de lavar su imagen (algo que se conoce como \u00abgreenwashing\u00bb).<\/p>\n\n\n\n<p class=\" eplus-wrapper\">Los sectores del textil, la electr\u00f3nica y la tecnolog\u00eda son los percibidos por los encuestados con mayor inversi\u00f3n en circularidad. En cambio, la construcci\u00f3n, la qu\u00edmica y la alimentaci\u00f3n son considerados los sectores\u00bbmenos preocupados\u00bb.<\/p>\n\n\n\n<p class=\" eplus-wrapper\">Seg\u00fan el informe, algunos de los esfuerzos m\u00e1s eficaces con los que las empresas podr\u00edan estimular la econom\u00eda circular engloban reciclar los residuos, fabricar productos con una vida \u00fatil m\u00e1s larga, reutilizar los materiales en el proceso de producci\u00f3n o utilizar energ\u00edas renovables.<\/p>\n\n\n\n<h2 class=\"eplus-wrapper wp-block-heading\">Comportamientos y elecciones individuales<\/h2>\n\n\n\n<p class=\" eplus-wrapper\">El estudio, que revela que los consumidores apoyan la econom\u00eda circular, tambi\u00e9n expone que la mayor\u00eda de los consumidores cree en el impacto positivo de su comportamiento y elecciones. Tanto es as\u00ed que un 38% de ellos estar\u00eda dispuesto a pagar entre un 10% y un 20% m\u00e1s por productos \u00abcirculares\u00bb.<\/p>\n\n\n\n<p>Del mismo modo, \u00abuna amplia mayor\u00eda (70%) se ha replanteado alguna vez su modo de comprar\u00bb. A su vez, m\u00e1s de la mitad (54%) tiene en cuenta \u00absiempre o a veces\u00bb si la empresa lleva a cabo pr\u00e1cticas afines a la econom\u00eda circular en sus procesos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El estudio de la plataforma&nbsp;Capterra, de opiniones de software empresarial, ha obtenido como principal conclusi\u00f3n que los consumidores apoyan la econom\u00eda circular. Tras encuestas a m\u00e1s de mil adultos entre 18 y 75 a\u00f1os de edad, se ha constatado que, de ellos, un 69% &nbsp;dejar\u00eda de comprar productos si descubriera que una empresa no est\u00e1 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":992,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[7],"class_list":["post-990","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia-circular","tag-cambio-climatico"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Los consumidores apoyan la econom\u00eda circular - CERFO<\/title>\n<meta name=\"description\" content=\"El estudio de la plataforma Capterra ha obtenido como principal conclusi\u00f3n que los consumidores apoyan la econom\u00eda circular.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cerfo.net\/index.php\/2022\/11\/14\/consumidores-apoyan-economia-circular\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los consumidores apoyan la econom\u00eda circular - CERFO\" \/>\n<meta property=\"og:description\" content=\"El estudio de la plataforma Capterra ha obtenido como principal conclusi\u00f3n que los consumidores apoyan la econom\u00eda circular.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cerfo.net\/index.php\/2022\/11\/14\/consumidores-apoyan-economia-circular\/\" \/>\n<meta property=\"og:site_name\" content=\"CERFO\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-14T09:54:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cerfo.net\/wp-content\/uploads\/2022\/11\/2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"cerfoibersyd\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"cerfoibersyd\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/cerfo.net\/index.php\/2022\/11\/14\/consumidores-apoyan-economia-circular\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/cerfo.net\/index.php\/2022\/11\/14\/consumidores-apoyan-economia-circular\/\"},\"author\":{\"name\":\"cerfoibersyd\",\"@id\":\"https:\/\/cerfo.net\/#\/schema\/person\/aca54c9da937ac3235050995dfa528cf\"},\"headline\":\"Los consumidores apoyan la econom\u00eda circular\",\"datePublished\":\"2022-11-14T09:54:17+00:00\",\"dateModified\":\"2022-11-14T09:54:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/cerfo.net\/index.php\/2022\/11\/14\/consumidores-apoyan-economia-circular\/\"},\"wordCount\":474,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/cerfo.net\/#organization\"},\"image\":{\"@id\":\"https:\/\/cerfo.net\/index.php\/2022\/11\/14\/consumidores-apoyan-economia-circular\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cerfo.net\/wp-content\/uploads\/2022\/11\/2.png\",\"keywords\":[\"cambio clim\u00e1tico\"],\"articleSection\":[\"Econom\u00eda circular\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/cerfo.net\/index.php\/2022\/11\/14\/consumidores-apoyan-economia-circular\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cerfo.net\/index.php\/2022\/11\/14\/consumidores-apoyan-economia-circular\/\",\"url\":\"https:\/\/cerfo.net\/index.php\/2022\/11\/14\/consumidores-apoyan-economia-circular\/\",\"name\":\"Los consumidores apoyan la econom\u00eda circular - 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